EmailsAndSurveys must verify the domain that you want to use for your email and or survey campaign to make sure that you are authorized to use that domain name and email address associated with that domain.
For example if you own or are authorized to use domain name xyz.com and want to use the email address newsletter@xyz.com then we need verify both the domain name and email addresses that you wish to use on our site.
Email verification is required to use the your personal email address in your campaign while domain verification is not. However, we highly recommend that you verify your domain to minimize the risk of increasing your email campaign becoming flagged as SPAM when using your email address.