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EmailsAndSurveys has the most complete Opt-Out and Opt-In capability in the industry. Users may opt out the traditional way by clicking unsubscribe in the Email Footer or you may Unsubscribe them as well, if you get feedback they do not want your content. There is also the ability to set unsubscribe or Opt-Out at a email or SMS level.
User Initiated Opt-Out
Users have the ability to Opt-Out of a group or all groups.
Contact Initiated Opt-out
Go to MyCRM and select the contact that would like to opt-out.
Now click the second icon that says Unsubscribe and pick the appropriate option