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Survey Best Practices

/ Survey Best Practices

Surveys can have a participation rate as low as under 5 percent. The good news is you do not have to get a lot of responses to understand how your participants feel about a subject.


Here are some things you can do to improve the results.

  1. Save your Survey frequently!!!!!
  2. Don't make the survey too long and try to make it fun.  If you need to have more questions, use Skip To logic to minimize the questions for everyone
  3. Import your logo and brand colors from your website to ensure your survey has your brand
  4. Use our demographic questions to help understand your audience better.  You can create a separate report for different audiences
  5. Create your own demographic questions if there are ones we do not have.
  6. Use Skip-to Questions to make the survey relevant to the person.  For instance, men may get one question, and women a different question.
  7.   Before you configure your Skip Logic ensure you are 100% satisfied with your questions.  If you make an edit to your surveys, Question Logic Flow is deleted.
  8.   If using Skip-to Logic pick one bright or common color at decision points or your survey.
  9.   Ensure the last question in a category does not have alot of answer possibilities to minimize your question workflows
  10. Put the Survey on your website with our code snippet, publish it on social media and email it out to your users to get the best possible audience
  11. Enable the ability to resend the email until it is opened.
  12. Put an introductory note that explains why it is important your users take your survey.
  13. Put a nice thank you note at the end of your Survey.
  14. Use our Data Browser to get details and insights about your audience.
  15. Consider putting the Survey in a SMS. EmailsAndSurveys Surveys are responsive!


Click Here to Watch How to Create Survey in EmailsAndSurveys